We know that generally

(see my post on the general power

)
It’s important to make the distinction between
1)

which is multi-valued and
2)

.... which is single valued
Looking at 1) above for z=1 we obtain

Just as (in one of my earlier posts) I used Log w to represent the multi-valued logarithm of w, and log w to represent the principal value, such that

,
so I could use E(z) to represent the multi-valued exp (z) and e the principal value:

, where k is any integer value, positive or negative.
if we take k in the range -2 to +2 then we get:



(the e we all know and love!)


These are all separate valid values for

Writing

as is done in Ex 05.10, is not a valid thing to do. It is the same as saying:


And therefore

.
A simpler, more obvious example of a similar fallacy would be for example sqrt(9). This is also multi-valued and has the 2 possible distinct values -3 and +3.
However, writing


and then saying
Therefore +3=-3 is clearly fallacious.
Or, another example


but we know

therefore


fallacious again.
When we say, for example above, that +3=-3 because they are both equal to sqrt(9), we are forgetting that sqrt(9) is a multi-valued function and therefore we are not allowed to equate the two values.
This is exactly the same as saying

is equal to

.
If we take logarithms then we can see the fallacy immediately:

and it is clear that
