As the associative law holds, expressions such as a(bc) are equal to (ab)c.Hence there is no need to use brackets.
We know

or

(as i.i=-1)
or

...(1)
or

...(2)(pre-multiplying b/s by j)
Now,

or

(post-multiplying b/s by k)
or

or

...(3)
From(2)&(3)

...(4)
or

(substituting i=jk in 4)
or

(using 2)
or

or

...(5)
or

or

or

...(6)
We have

(equation 5)
or

(substituting j=-ik using 6)
or

or

or

...(7)